1. TV commercials, newspaper and magazine ads, the tools that carry and deliver the “image” of a marketed product or service, are known as its

MULTIPLE CHOICE

1. TV commercials, newspaper and magazine ads, the tools that carry and deliver the “image” of a marketed product or service, are known as its:

2. Given a unique product or service and a small, focused target market, a strategy designed to set a product or service apart from competitors is known as:

3. According to economic theory, unlimited access to information which leads to perfect market knowledge of price structures will tend to cause prices to:

4. For an online marketing effort involving a product (after the selection of a good product name) the URL for your Web site should be:

5. During market segmentation, the investigation of prospect clusters according to lifestyle and self-concept is referred to as:

6. When using electronic tools, logistics (distribution) functions should be:

7. The objective and task method in which the marketer delineates the marketing for the period and then calculates a cost for each task is also known as:

8. One effective method for online marketers to increase consumer credibility in a Web site or product line is to:

9. Good online marketers will be particularly aware of how customers will use their products and the specific advantages and positive outcomes obtained from the use of the products by doing a:

10. Since online media fit best into the direct marketing category, business on the WWW may have the effect of:

11. The implementation of marketing programs means:

12. “Coupon Keys” are:

13. Attracting new customers is about __________ times more costly than selling to and servicing existing customers.

14. Marketers learn about customers’ concerns by:

15. SOQ is:

16. Marketing managers should be briefed on a program’s progress:

17. In planning for a 12-month period:

18. Marketing planning:

19. The one invisible marketing “P” that marketers are bringing into the light is:

20. Measurement parameters for judging a salesperson’s performance include:

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