Break-Even and Target Profit Analysis
Reveen Products sells camping equipment. One of the company’s products, a camp lantern, sells for $90 per unit. Variable expenses are $63 per lantern, and fixed expenses associated with the lantern total $135,000 per month.
1. Compute the company’s break even point in number of lanterns and in total dollars.
2. If the variable expenses per lantern increase as a percentage of the selling price, will it result in a higher or lower break-even point? Why? (Assume that the fixed expenses remain unchanged).
3. At present, the company is selling 8,000 lanterns per month. The sales manger is convinced that a 10% reduction in the selling price will result in a 25% increase in the number of lanterns sold each month. Prepare two contribution income statements, one under present operating conditions and one as operations would appear after the proposed changes. Show both total and per unit data on your statements.
4. Refer to the data in (e) above. How many lanterns would have to be sold at the new selling price to yield a minimum net operating income (profit) of $72,000 per month.