Why did the SEC impose a temporary ban on short sales of specific stocks (A+ Guaranteed)

Ban on Short Selling – Why did the SEC impose a temporary ban on short sales of specific stocks in 2008? Do you think a ban on short selling is effective?

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Your friend just told you about a penny stock he purchased (A+ Guaranteed)

Bid–Ask Spread of Penny Stocks – Your friend just told you about a penny stock he purchased, which increased in price from $0.10 to $0.50 per share. You start investigating penny stocks and, after conducting a large amount of research, you find a stock with a quoted price of $0.05. Upon further investigation, you notice that the ask price for the stock is $0.08 and that the bid price is $0.01.

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Briefly describe the structure and role of the Securities and Exchange Commission (A+ Guaranteed)

SEC Structure and Role – Briefly describe the structure and role of the Securities and Exchange Commission (SEC).

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Under what conditions might investors consider short selling a specific stock (A+ Guaranteed)

Short Selling – Under what conditions might investors consider short selling a specific stock?

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MKT 421 Entire Course (A+ Guaranteed)

MKT 421 Week 1 DQs

DQ 1

Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company does not place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

DQ 2

Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

MKT 421 Week 1 Defining Marketing Paper

Resource: University Library

Write a 700- to 1,050-word paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper.

MKT 421 Week 2 DQs

DQ 1

What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

DQ 2

What are the different types of buyers and consumers? How does the type of buyer or consumer affect marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that their market strategy is appropriate for their target market?

MKT 421 Week 2 Individual Marketing Mix

Resources: University Library, Internet

Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics. Describe how each element is implemented. Specifically identify your selected organization and the industry in which it exists.

Format your paper consistent with APA guidelines.

MKT 421 Week 2 Learning Team Marketing Plan: Phase I

Resources: University Library, Internet

Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project.

Write a 1,400- to 1,750-word paper to include the following:

  • An overview of the existing organization
  • A description of the new product or service
  • An explanation of the importance of marketing to your selected organization’s success
  • A SWOTT (Strengths, Weaknesses, Opportunities, Threats, and Trends) analysis on the new product or service
  • The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service

Refer to the Marketing Plan Outline listed on the student website for the general framework of the Marketing Plan.

Format your paper consistent with APA guidelines.

MKT 421 Week 3 DQs

DQ 1

Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

DQ 2

Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?

MKT 421 Week 3 Individual Marketing Research

Resources: University Library, Kudler Fine Foods Virtual Organization

Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods.

Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas where additional market research is needed. Analyze the importance of competitive intelligence and analysis in regards to the development of Kudler Fine Food’s marketing strategy and tactics.

Format your paper consistent with APA guidelines.

MKT 421 Week 3 Learning Team Marketing Plan: Phase II

Resources: University Library, Internet

Use the product or service you selected for your Marketing Plan: Phase I Paper.

Write a 1,400- to 1,750-word paper in which you address the following:

  • Identify the segmentation criteria that will affect your target market selection. Identify your target market.
  • Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.
  • Analyze current competitors and define the competitive landscape for your product or service.

Format your paper consistent with APA guidelines.

MKT 421 Week 4 DQs

DQ 1

What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

DQ 2

What does the term noise mean in marketing? With so much advertising noise in the marketplace, how can a company ensure its message is heard?

MKT 421 Week 4 Individual Using Perceptual Maps in Marketing Simulation Summary

Resources: Using Perceptual Maps in Marketing simulation

Complete the simulation, Using Perceptual Maps in Marketing, located on the student website.

Write a 1,050- to 1,450-word summary in which you address the following:

For each of the three major phases in the simulation, describe

  • The situation
  • Your recommended solutions, including why
  • Your results

Summarize the different marketing components addressed in this simulation by answering the following questions:

  • What is the relationship between differentiation and positioning of products or services? Is the repositioning of the product in the simulation as you had expected it to be? Explain why or why not.
  • What is the effect of the product life cycle on marketing? What effect did the product life cycle have on the product in the simulation?

Format your paper consistent with APA guidelines.

MKT 421 Week 4 Learning Team Marketing Plan: Phase III

Resources: University Library, Internet

Use the product or service you selected for your Marketing Plan: Phase I Paper.

Write a 1,400- to 1,750-word paper to include the following information:

  • Describe the attributes of your product or service in detail.
  • Describe the pace at which your product will move through the product life cycle and the factors that will affect its movement. How will the product life cycle affect the marketing of your selected product or service?
  • Identify the positioning and differentiation strategies for the product or service.
  • Identify the appropriate price strategy that should be used for the product or service.

Format your paper consistent with APA guidelines.

MKT 421 Week 5 Individual Environmental Factors

Resources: University Library, Internet

Select an organization with which you are familiar that conducts both domestic and global marketing.

Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions:

  • Analyze the influence of global economic interdependence and the effect of trade practices and agreements.
  • Examine the importance of demographics and physical infrastructure.
  • Analyze the influence of cultural differences.
  • Examine the importance of social responsibility and ethics versus legal obligations.
  • Analyze the effect of political systems and the influence of international relations.
  • Analyze the influence of the Foreign Corrupt Practices Act of 1977, as well as the influence of local, national, and international legislation.
  • Explain the effect of technology.

Format your paper consistent with APA guidelines.

MKT 421 Week 5 Learning Team Marketing Plan: Final Paper and Presentation

Resources: University Library, Internet

Use the Marketing Plan Outline listed on the student website as a guide.

Write a 6,300- to 7,000-word paper integrating your previous Learning Team assignments into a final Marketing Plan Paper. In addition, address the following information in your paper:

  • Identify the appropriate place and promotional strategy that should be used in the development of the strategic marketing plan.
  • Develop an initial sales promotion schedule.
  • Create an advertising plan.
  • Identify public relations opportunities for the product or service.
  • Analyze the effect of channel management decisions on the marketing or your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen.
  • Develop a budget for your plan.
  • Identify quantifiable elements that can be used to evaluate, monitor, and control the effectiveness of your marketing plan.

Prepare a 15- to 20-minute oral presentation accompanied by 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan Paper.

Format your paper and presentation consistent with APA guidelines.

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The contribution format income statement for Westex, Inc. (A+ Guaranteed)

The contribution format income statement for Westex, Inc., for its most recent period is given below:
Total       Unit
Sales     $     1,002,000     $     50.10
Variable expenses         601,200         30.06

Contribution margin         400,800         20.04
Fixed expenses         322,800         16.14

Net operating income         78,000         3.90
Income taxes @ 40%         31,200         1.56

Net income     $     46,800     $     2.34

The company had average operating assets of $493,000 during the period.

Required:
1. Compute the company’s return on investment (ROI) for the period using the ROI formula stated in terms of margin and turnover. (Round your intermediate calculations and final answers to 2 decimal places. Omit the “%” sign in your response.)

ROI     %

For each of the following questions, indicate whether the margin and turnover will increase, decrease, or remain unchanged as a result of the events described, and then compute the new ROI figure. Consider each question separately, starting in each case from the original ROI computed in (1) above.
2.    The company achieves a cost savings of $11,000 per period by using less costly materials. (Round your intermediate calculations and final answers to 2 decimal places. Omit the “%” sign in your response.)
Effect
Margin     %     DecreaseIncreaseUnchanged
Turnover                IncreaseDecreaseUnchanged
ROI     %     DecreaseUnchangedIncrease
3.    Using Lean Production, the company is able to reduce the average level of inventory by $104,000. (The released funds are used to pay off bank loans.) (Round your intermediate calculations and final answers to 2 decimal places. Omit the “%” sign in your response.)

Effect
Margin     %     UnchangedDecreaseIncrease
Turnover                IncreaseDecreaseUnchanged
ROI     %     IncreaseDecreaseUnchanged

4.    Sales are increased by $200,400; operating assets remain unchanged. (Round your intermediate calculations and final answers to 2 decimal places. Omit the “%” sign in your response.)

Effect
Margin     %     DecreaseIncreaseUnchanged
Turnover                DecreaseIncreaseUnchanged
ROI     %     DecreaseIncreaseUnchanged

5.    The company issues bonds and uses the proceeds to purchase $121,000 in machinery and equipment at the beginning of the period. Interest on the bonds is $17,000 per period. Sales remain unchanged. The new, more efficient equipment reduces production costs by $5,000 per period. (Round your intermediate calculations and final answers to 2 decimal places. Omit the “%” sign in your response.)

Effect
Margin     %     UnchangedDecreaseIncrease
Turnover                IncreaseDecreaseUnchanged
ROI     %     DecreaseIncreaseUnchanged

6.   The company invests $178,000 of cash (received on accounts receivable) in a plot of land that is to be held for possible future use as a plant site. (Round the “turnover” answer to 3 decimal places and intermediate and other answers to 2 decimal places. Omit the “%” sign in your response.)

Effect
Margin     %     DecreaseUnchangedIncrease
Turnover                DecreaseUnchangedIncrease
ROI     %     DecreaseIncreaseUnchanged

7.  Obsolete inventory carried on the books at a cost of $16,000 is scrapped and written off as a loss.(Round your intermediate calculations and final answers to 2 decimal places. Omit the “%” sign in your response.)

Effect
Margin     %     UnchangedIncreaseDecrease
Turnover                UnchangedIncreaseDecrease
ROI     %     IncreaseUnchangedDecrease

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Mark Yoders wishes to become a millionaire (A+ Guaranteed)

Mark Yoders wishes to become a millionaire. His money market fund has a balance of $289,664 and has a guaranteed interest rate of 10%. How many years must Mark leave that balance in the fund in order to get his desired $1,000,000?

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Ron Stein Company recently signed a lease for a new office building (A+ Guaranteed)

Ron Stein Company recently signed a lease for a new office building, for a lease period of 12 years. Under the lease agreement, a security deposit of $13,380 is made, with the deposit to be returned at the expiration of the lease, with interest compounded at 10% per year. What amount will the company receive at the time the lease expires?

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Red Skies Equipment Company uses the aging approach (A+ Guaranteed)

Red Skies Equipment Company uses the aging approach to estimate bad debt expense at the end of each accounting year. The balance of each account receivable is aged on the basis of three time periods as follows: (1) not yet due, $48,000 (2) up to one year past due, $3,000 and (3) more than one year past due, $800. Experience has shown that for each age group, the average loss rate on the amount of the receivable at year-end due to uncollectability is (1) 2 percent, (2) 7 percent, and (3) 30 percent, respectively.
At December 31, 2013 (end of the current accounting year), the Allowance for doubtful account balance was $920 (credit).

Determine the amount of bad debt expense that should be reported on the income statement

Determine the amount of net accounts receivable that should be reported on the balance sheet at year-end

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Daba Company manufactures two products, Product F and Product G (A+ Guaranteed)

Daba Company manufactures two products, Product F and Product G. The company expects to produce and sell 1,640 units of Product F and 2,220 units of Product G during the current year. The company uses activity-based costing to compute unit product costs for external reports. Data relating to the company’s three activity cost pools are given below for the current year:

Total Activity
  Activity Cost Pool Total Cost Product F Product G Total
  Machine setups $ 16,776 127 setups 106 setups 233 setups
  Purchase orders $ 187,720 860 orders 1,610 orders 2,470 orders
  General factory $ 111,720 2,280 hours 3,600 hours 5,880 hours

 

Required:
Using the activity-based costing approach, determine the overhead cost for each product line. (Omit the “$” sign in your response.)

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